With the widespread use of social media platforms, it’s no surprise as to why businesses are turning to social media sites as a means of marketing their goods and services. With its 100 million monthly users, Pinterest is one of the most popular social media platforms available on the internet today. With this site, eye-catching images are shared, pinned, re-shared, and commented on. This keeps the posts in circulation, and gives them a far longer life span than something more fleeting like a Tweet or a Facebook link.
With the help of platforms like Pinterest, Facebook, Twitter, and Instagram, social media marketing has taken a huge leap forward in recent years. It has never been easier for business owners to connect with their customers, offer their product, and engage with their customers on a more personal level. The visual marketing afforded by Pinterest has proven to boost business sales and give businesses a more personal feel. Even brick and mortar stores take on a whole new sort of personality when presented through the visually-appealing images that are repined and shared across users’ boards.
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