With all of the awesome graphics and webpage designs that are out there on the ‘net, it’s pretty easy to overlook the finely tuned, persuasive writing that goes along with it. At first glance, you may just see words on a page. Yeah, okay. Words. You’ve seen those before.
Let’s be honest, though. If the page design is less than stellar, or the site is just completely broken beyond repair, nobody is going to take the time to read that little snippet that is generally labeled as “About Us.”
Keep that in mind, and then consider the challenge of getting people to read stuff. Now, consider the fact that it can be quite the challenge to get people to read anything online, let alone web copy. See where I’m going with this?
Copywriting is a service that is considered trivial, easy, and just some bonus service that pretty much anyone with a keyboard can do. I mean, they wrote a couple blog posts a few months back, so it shouldn’t be all that hard to come up with some site content about their own business, right?
Like, a-chicken-eating-chicken-nuggets-level of wrong.
Creating effective copy for marketing materials is far more involved than just understanding the difference between “affect” and “effect.” Good copywriting means demonstrating the knowledge and expertise of how to best position your service, product, or overall business in the best way to motivate your target audience to take action. Whether it’s getting customers to purchase your product, hire your services, or check out your business, good copywriters increase traffic flow. What does that mean?
WE HELP YOU MAKE MONEY.
Don’t believe me? Keep reading.
Skilled copywriters spend a lot of time researching the client’s business, services, analytics, and even the competition. This gives us a better of idea of how to form the content strategy that we will employ within each and every page of copy that we write.
We optimize your page for search engines, and are meticulous about employing various marketing strategies to help you compete with others in your field. We use all of the gathered information, and everything that we know (and keep learning!) in order to efficiently drive consumers to your site. This is all part of the umbrella of content strategy.
We do it better
You wrote some blog posts awhile back, right? You know more about your business than anyone else, don’t you? Why would you hire someone to just write stuff, when you can do that yourself? Why would you PAY for it?
Simply put: We do it better than you. You may think this is harsh, but it’s actually in your best interest.
Why? Keep reading:
We see what you don’t
Now, this is not in a “holier than thou” way. Clients get caught up in the day-to-day tasks of running a business. This makes it hard to see the big picture, and to focus on optimizing their website content. You may very well be an expert in your chosen field, but you are not an expert when it comes to marketing your services, product, and expertise.
When clients decide to write their content themselves, the content is focused on the business rather than on the customer. Clients talk about their business, rather than writing to meet customer priorities and preferences.
Someone who writes effective copy every single day – or at least most days – is just what your business needs when it comes to communicating with your customers.
This is not your job
As I previously mentioned, you may very well be an expert in your field. You’re not a copywriter, though. There is nothing wrong with that. That is why we are here.
You have made mistakes, and you have lived and learned within your career. The same is true for us copywriters. Writing is in our blood, and it’s who we are. We have spent years honing our skills, expanding our lexicons, fretting over syntax, and getting excited over the Oxford comma. (Oh, that’s just me? Well, then.)
Copywriters are experts at writing targeted web copy that is concise, search engine optimized, easy to understand, and compelling.
It takes time
Ask any writer: Quality writing is not fast writing. Yes, we have honed our skills and some of us write much faster than others. However, it takes a very long time when clients to write their own copy. In fact, it generally takes three to four times longer, and then they just get frustrated. This means the deadlines are looming over you, and you’re getting more and more stressed out.
Why not save yourself the trouble, and just hire us to do it?
We make it sound like you
An experienced copywriter will be able to help you discover and produce the best possible marketing message for you and your business.
As a copywriter, I am able to help you improve your results. Together, we will take your business to the next level.
I am an experienced SEO copywriter who creates compelling content that bolsters your businesses’ search engine rankings and delivers the message in your tone. I take complex concepts, and explain them in simple language that customers are able to easily understand. I capture the tone and style necessary, and I make it sound like you.
Us copywriters help you increase your traffic growth, and help you take your business to new heights.
THAT is why you should hire a copywriter.